On the 90th anniversary of Phar Lap winning the Melbourne Cup we celebrate his legacy with this TVC featuring his ghost winning a phantom cup at today’s Flemington.

Inviting punters to “experience the magic”, the TVC starts with Phar Lap’s spirit leaving his body from the Melbourne Museum and making it’s way to the hallowed turf of Flemington.

Here he is reunited with his rider as they take part in a phantom race, together with a phantom crowd cheering on the legendary gelding.
After winning the race Phar Lap’s spirit takes the Melbourne Cup back to the museum where a janitor discovers it the next morning in his sealed glass case.